Illustration & Design

I’m a multi-disciplinary illustrator and graphic designer based in Dublin City. I have 9+ years of experience working with freelance clients providing professional design services. I specialise in illustration for the music industry and brand identity design. Because I am a trained visual artist, I use a combination of traditional and digital techniques to create work with a strong conceptual focus and unique visual style. I’m also a certified front-end web developer with experience working with WordPress. I take a client-centred and goal-focused approach. This means that I work closely with clients to produce thoughtful solutions tailored to suit their specific needs. For this reason, I perform a needs assessment at the outset of any project. This allows me to pinpoint exactly what each client needs and how best to deliver value through design.

To find out more about how I can help you, get in touch at or through the enquiry form. I work remotely and am available for freelance and contract work.

Brand identity for Off the Beaten Track record label designed by Steffi Kelly

Off the Beaten Track Brand Identity

Off the Beaten Track Brand Identity Off the Beaten track is a monthly radio program and sub-label of Seems Legit!. The radio show delves into the world’s of wave, experimental electronica and more delightful oddities. It can be heard on 105.1fm in the Waterford broadcasting area or online at OpenTempoFM. I created a bold and […]

Logo for Den Eco-Energy by Steffi Kelly

Den Eco-Energy

Den Eco-Energy Logo and Branding Den is an eco energy company who are developing a state of the art system. It lets you control the heating in your home from anywhere via a mobile app. Users will be able to turn on/off and adjust settings on their heating via an app which lets them see […]

T-shirt design for Seems Legit! by Steffi Kelly

Seems Legit! T-shirt Designs

Seems Legit! Illustrated T-shirt Designs Seems Legit! is an Irish club promoter and record label that pioneers local talent. As artist in residence, I produce t-shirt designs to represent the Seems Legit! brand. I designed the shirts in line with the other visuals I have produced for the brand. Printed by Everpress, all designs can […]

Logo for Pride of the Déise designed by Steffi Kelly

Pride of the Déise Logo

Pride of the Déise Logo Pride of the Déise is Waterford City’s annual LGBTQ Pride festival. I was approached by the festival in their inaugural year to design a logo that felt young and local. Because of this, my design for the festival is based on the iconic Waterford Quayside and depicted in a playful […]

Logo for Heard PR & Marketing designed by Steffi Kelly

Heard PR & Marketing

Heard PR Logo, Branding and Marketing Materials Heard are a PR & Marketing startup based in Birmingham in the UK. They specialise in creating marketing and communication strategies for creative products, agencies and businesses who believe that they deserve attention. This approach means they don’t do things by the book; taking risks and pushing the […]

Packaging design for Zuno Fruit Teas by Steffi Kelly

Zuno Fruit Teas

ZUNO Fruit Teas Logo, Branding and Packaging ZUNO Fruit Teas offer a variety of unique, fair trade fruit tea blends. The brand wanted to attract a younger audience since fruit tea is typically considered a slightly more mature drink. I designed the branding to encourage younger people to try the healthy benefits of fruit tea. My design uses […]

Selection of posters for Seems Legit! gigs designed by Steffi Kelly

Seems Legit! Gig Posters

Seems Legit! Illustrated Gig Posters As artist in residence at Seems Legit!, I work closely with producers and artists to produce the work. This is a selection of illustrated gig posters for regular events hosted by Seems Legit!, a staple of alternative nightlife in Waterford and Kilkenny. I design posters specifically for each event based […]

Single cover for Alta Cura designed by Steffi Kelly

Alta Cura Single Artwork

Alta Cura Single Artwork Alta Cura are a rock band based in Dublin and Bray. I was approached by the band to create cover artwork for the digital release of their upcoming single, The Door. Inspired by old-school portal tattoos, I used a minimal illustration style to evoke the brooding atmosphere of the track. Get […]

EP cover for ikeaboy designed by Steffi Kelly

Syncardia EP Record Sleeve

Syncardia EP by ikeaboy Illustrated Record Sleeve Syncardia was the first release by the Seems Legit! record label. The EP by Waterford-based ikeaboy was released on vinyl and in digital formats with distribution worldwide. The EP is a mixture of high energy left-field wonky techno and brooding electro cuts. I was heavily influenced by the […]

Logo for Seems Legit! Music designed by Steffi Kelly

Seems Legit Brand Identity

Seems Legit! Brand Identity From it’s inception, I have been the artist in residence at the Seems Legit! club promoter and record label. I designed the logo to be bold and instantly recognisable. The logo has become synonymous with the alternative nightlife scene in Waterford City. Intentionally simple in its execution, the logo has appeared […]

EP cover for Tears Over Bears designed by Steffi Kelly

Tears Over Beers Digital EP Covers

Tears Over Beers Digital EP Covers Tears Over Beers is a singer-songwriter from Dublin. I worked closely with the artist to produce illustrated covers for two consecutive EPs. Both EPs were released digitally by NeverMeant Records. Both cover designs were inspired by the tracks on each EP. I used hand drawing and collage combined with […]

Logo for the Rogue Gallery designed by Steffi Kelly

The Rogue Gallery & Studios Logo

The Rogue Gallery & Studios Logo I was a co-founding member of The Rogue Gallery & Studios when it was formed in 2015. As a studio artist I was tasked with creating the logo design for the new gallery. The design is purposefully tongue-in-cheek to reflect the accessible and DIY ethos of the space. Designed […]