Off the Beaten Track Brand Identity
Off the Beaten track is a monthly radio program and sub-label of Seems Legit!. The radio show delves into the world’s of wave, experimental electronica and more delightful oddities. It can be heard on 105.1fm in the Waterford broadcasting area or online at OpenTempoFM. I created a bold and dynamic brand identity to compliment the existing Seems Legit! branding. The branding will be used across social media and promotional materials as well as featuring on future physical releases. The labels upcoming debut release is by Waterford-based artist Akari.