ZUNO Fruit Teas Logo, Branding and Packaging
ZUNO Fruit Teas offer a variety of unique, fair trade fruit tea blends. The brand wanted to attract a younger audience since fruit tea is typically considered a slightly more mature drink. I designed the branding to encourage younger people to try the healthy benefits of fruit tea. My design uses bright colours and a youthful illustrative style to distinguish the brand from existing competitors. I created a logo and brand identity that could appeal to a younger audience with vibrant packaging designs to ensure added shelf appeal.
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